SMART AND SUNNY BEACH CHIC - 1010 Park Place
— Style —

SMART AND SUNNY BEACH CHIC

Illustration by Jill Anthony, ©2019. Background by Brandon Smith
pin it

Darlings, do you remember the days of laying out in the summer sun in your string bikini, covering every inch of exposed skin with a thick coating of suntan oil? In those days it was all about the tan. The only sunblock around was zinc oxide, and If you weren’t a lifeguard, chances are you never used the stuff.

We all have war stories of painful sunburns from trying to tan with baby oil, then spraying the burn with a can of Solarcaine, which only made the burn feel worse. It wasn’t as glamorous as those Ban de Soleil commercials from the 70’s. They promised to give you a deep dark tan and along with it, we were hoping to at least look like the fabulously tanned, sleek model in her black bikini, being served a glass of wine by her butler.

Oh, the glorious fantasy of it all!

Today sun block is key, and if you’re headed out to the beach where the sun’s rays are relentless, you need an arsenal of protection. There are days when a swimsuit and sarong will do just fine. Then there are times where I want to move, and I may spend the entire day in the surf on my skimboard or beach-combing one end of the beach to the other. I don’t want to be tugging at shoulder straps or reapplying gobs of sunscreen every hour.

Imagine my delight when I discovered that one of my favorite designers came out with a line of wetsuits.

Cynthia Rowley first launched her wetsuit collection in 2012, and it’s been a huge hit every year since. It was Rowley’s love of surfing and color that was the inspiration. She wanted to create something new, combining strong prints and color, along with feminine elements. The result is both chic and elegant. The added bonus is the expertise of the seaming which makes everyone look great.

For those of you who still love your Teva sandals, I’ve got good news. The now iconic sandal is right on trend this summer and graced the feet of fashionistas all over Instagram, making the comfy footwear cool again. If you haven’t checked out Teva in awhile, you’ll be in for a pleasant surprise!

Along with Teva’s classic styles, you’ll also find fresh looks with thicker soles and graphic printed straps.

So my fashionable friends, let your beach mantra this summer become “It’s cool to be covered” and enjoy your long warm days at the beach, looking like one smart surfer girl.

Cheers Loves!

XOXO, Hildie


8 Comments

  • Taste of France June 28, 2019 at 2:04 am

    I do something similar–I wear swimshorts (my bum doesn’t get burned when I sit down! nor does the skin on it when I’m swimming!) with a long-sleeve rash guard. Mine is all black, very ninja. I don’t need a neoprene wetsuit for keeping warm; quite the opposite. A bikini top under the rash guard provides support. Keeping it two-piece also is easier at bathroom breaks.
    At the beaches here on the Mediterranean, I see more kids in wetsuits but just as many who are 100% naked. I am all for letting children run naked, but not at peak UV hours under the summer sun. So many of them look like little red lobsters. They will pay later, for a choice they didn’t make.

  • LA CONTESSA June 28, 2019 at 8:59 am

    HILDIE!
    OF course you LOVE the BEACH!
    YOU are looking EVER SO CHIC!
    Come over and visit and meet THE AGELESS STYLE CHICK we are featuring TODAY!
    Remember your creator was ONE!!!!
    XX

  • Donna June 28, 2019 at 9:20 am

    Oh, Hilde, all I can think is… Bond Girl! Yachts! Champagne! I’ve been enjoying rash-guards with my bikini bottom when I’ve had enough sun, but this is so much more chic! Thank you for another great idea!
    XO

  • Rena June 28, 2019 at 9:49 am

    I have a 4-year-old granddaughter and my daughter buys her swimsuits just like these. I’ve been saying that I want one just like hers lol.

  • Antionette Blake June 28, 2019 at 9:15 pm

    Oh how I remember those days of baking in the sun. My cousin and I spent hours at Rehoboth Beach, unfortunately she died from melanoma cancer in 1993 at the age of 29. Cover up!

  • Sandra Sallin - Apart From My Art June 29, 2019 at 11:19 am

    OK, I need a rash guard, and those Tevas. The new ones are very cool looking . Thanks for letting ne know about those. Me in that wet suit? Nah. But they look very cool. I think I’ll stay under an umbrella.

  • Juliet July 3, 2019 at 1:51 pm

    Tres chic as always, Hildie! But what to do when it’s the legs that need coverage?!

  • Hilda Smith July 5, 2019 at 3:17 pm

    I missed this…. gorgeous as always and getting to the stage where a kaftan is the only answer xxx

  • You Might Also Like

    MAKE LIFE COUNT.

    Sign up to our list and we’ll send you our sought-after guide “45 Ways To Change Your Life”
    I'm happy you've joined us! If you like what you read, I'd love for you to stay and subscribe to our updates by email. We have a great community of like-minded women, and your presence can only make it stronger.